Research Paper By Dawn Waldron
Professional Coach, United Kingdom
This paper presents a coaching-centered model for finding your niche to help coaches and complementary therapists identify the market segment that they are most suitable to serve. The author discusses classic niche marketing techniques and adapts the theory to provide a new model for identifying clients that take into account the values and life experience of the coach as well as commercial considerations to target a group that is willing and able to buy the service presented.