The Magic Period – 90 days:
Although there are many different ways to structure your coaching contracts, most coaches structure them around weekly calls and charge a set monthly fee. This being the case, what is a good length of time to offer? Well, we believe 3 months or 90 days is the magic number. There is a lot of research that shows that anything less than 3 months and it is very difficult for a client to make substantial change. Whereas after 3 months most human beings have the ability to learn a new habit or establish a new routine. Are you a coach? What do you think?