Interview with ICA Coach, Dana Zurbuchen
(Leadership Coach, UNITED STATES)
Marketing Guru Proves the Past Can Equal the Future
Madison, Wisconsin Coach Dana Zurbuchen, ACC, Leverages Background in Marketing to Successfully Coach Others
Blending the past with the present, Dana Zurbuchen, a tireless, veteran marketer with expertise in account management, client relations, branding, target marketing, and creative conception, now supports businesses with a coach approach.
Dana is Chief Transformationist and Marketing Strategist and credentialed coach at her own company, DZ and Associates. Dana became an entrepreneur at age 26, growing her Madison, Wisconsin-based media buying and promotions company to a seven-figure organization in just a few years. After much success she reconnected with her true passion of helping other business professionals grow their businesses and themselves through coaching and training.
When people ask her what she does, she naturally tells them she’s a business coach and marketing consultant. Often they look at her with a tilted head, trying to reconcile how those two components come together.
ICA grad Dana assures them the two are a natural fit as a good marketing plan cannot survive a poorly organized business that lacks vision or passion.
Dana has been featured in the American Family Insurance 2013 Dream Camp event, working along side Kathy Ireland to support entrepreneurs to propel their businesses forward. She is a published author and national speaker. She holds a Bachelor of Business Administration in Marketing with an emphasis in Public Relations from the University of Wisconsin Whitewater.
Dana notes that even through the chaos of a busy life, she enjoys connecting with each person in a special way – vendors, clients, family and friends.
“Every contact we make, person or business we touch leaves a legacy. Each day you are influencing the lives of others, even when you don’t realize it.”
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