A Coaching Model Created by Alexandra Fay
(Business Coach, SWITZERLAND)

People often grow steadily throughout their lifetimes. However, there may be times when the client believes there is no prospect for improvement. I compare the coaching process to the transformation of a caterpillar into a butterfly. It pupates, then transforms, and finally emerges as a beautiful butterfly that can FLY. From up there, it suddenly has a completely different perspective on the same environment. As a competent coach (accredited according to ICF criteria), I provide the client with an ongoing partnership. I provide him/her with the time and space needed for that transition. In our fast-paced environment, it is critical to have the opportunity to sit back and reflect on our own lives and the qualities we possess.