A Coaching Model By Lauren Purse,
Transition Coach, NEW ZEALAND

My AYLA coaching model was created as a result of witnessing my clients’ elevated levels of self-criticism and deficiency in self-compassion during times of transition. According to Wikipedia (2023), Ayla means “oak tree” in Hebrew, “halo of light around the moon” in Turkish, and “bringer of light” in Finnish. Both the visual component of my coaching model and the metaphor I chose—tending to oneself as a tree—reflect these meanings, which have developed out of my vision for The Ayla Network, my company. This strategy is suitable for individuals who are in a transitional state and are stuck due to a lack of self-confidence and a sense of self-worth. Clients using the AYLA coaching model are already moving from a place of self-criticism to one of self-assurance and tree-tending through compassion.