Design: Planned to be a small exploratory survey to ‗get a flavour from the ground ‗. Sample size was 25, among working population M/F. Since empirically it‘s believed that Men, Women ‗think differently ‗; proposed to do subgroup analysis.
Key Findings
Majority uses combination of Head and Heart in decision making; although in varying mix ‗Call of Heart ‗means different things to different people, though largely it‘s about (i)
Alignment with own values & (ii) Emotional intelligence
Faced with a situation of Heart not ‗buying into‗ an otherwise ‗right‗ decision; majority prefers to postpone the decision.