Research Paper: Research Design And Questionnaire

Fewer C-level prefer just 1-2 sessions of executive coaching per month as compared to others (71% versus 90%). Though % is similar for 1 session, the difference comes from preference for 2 sessions (23% for C-level versus 44% others).

10. How many session(s) per month?

[a) 1         b) 2             c) 3       d) 4       e) >4]

82% of respondents prefer 1 or max 2 sessions of executive coaching per month.

# 1  session  ~47%;

# 2 sessions~35%

There seems to be a preference for a high number of contacts ~ meetings for eC. . Almost equal % of HR and others (45% versus 37%) prefer executive coaching duration to be less than 3 months. Though almost double of the HR prefer 6-12 months as compared to others (47% versus 24%).

The ratio reverses for the duration of 3-6 months (7% HR versus 24% others). Almost equal % of HR and others prefer just 1-2 sessions of executive coaching per month. % is similar for 1 session versus 2 sessions. Interesting, almost equal % of professionals with prior experience and without experience prefer 1 session, 2 sessions and 3 sessions. There is not a single professional with prior experience who prefers more than 4 sessions per month.

11. Last question- How much do you think is worth to pay for such a service for this duration? (INR)

The actual costs work out to an average of INR 1, 32 K.

HR & C-Level: Min 15,000; Max – 6,00,000; & Average – 1,49,767.

Others:             Min – 0;     Max –  15,00,000; & Average – 1,20,298.

Prior experience Min – 10,000; Max – 15,00,000; & Average – 1,83,120. Others:             Min – 0;      Max – 6,00,000; & Average – 1,05,692.

Implications and Next Steps

On implications, I have presented all the facts. The conclusions are yours? Here is a summary, for your use.

Takeaways

1. A quick study done past two months to study awareness and experience
2. 83 corporate executives as respondents, with evenly distributed age profile, with almost two thirds in excess of 12+ years of experience and with 13% of respondents being women. 73 % of them senior management.
3. Very high awareness of executive coaching, with greater than half aware of coaching over three years.
4. Interestingly, equal proportion of respondents across all three above (30%) heard about eC from their friends &relatives, their organization and through publications.
5. Most respondents believe that Executive Coaching is concerned with Management development for higher responsibility, improving existing work, long term building of skills and competencies.
6. 69% of the executives have had no prior experience of executive coaching whatsoever. The rest responded in the affirmative.
7. Functionally, 40% of HR has experience of using executive coaching as compared to only 26% for others. 40% of C-level has experience of using executive coaching as compared to only 25% for others.
8. Interestingly, there is not a single professional who has gone through executive coaching earlier and don’t want to do it again, as compared to 11% others, who has no prior experience and still does not want to go through it.
9. All respondents, having prior eC experience, with just a minor variation found the experience positive. Some of the adjectives used include: invigorating, insightful, rewarding, could bring up personal and professional issues, transformed my life.
10. Benefits of eC include career growth, solving issues, clear vision and strategy, sounding board, strengthening leadership skills, expanded horizon etc
11. 78% responded YES and would like to go through executive coaching, 15% replied maybe and just 7% responded in the negative.
12. eC could be used respondents say, for multiple purpose widely ranging from personality development, innovations, people handling skills, customer satisfaction, cross cultural sensitivity, work life balance.
13. Selection of coach on experience, references, and industry awareness; on personal traits: honesty, sensitivity, good listener, confidentiality, passion.
14. 42% of the respondents prefer executive coaching duration to be less than 3 months, 32% respondents, prefer 6-12 months, while 18% 3-6 months, with 7% stating one year and longer.
15. 82% of respondents prefer 1 or max 2 sessions of executive coaching per month.
16. The actual costs of an executive coaching engagement works out to an average of INR 1, 32 K.

Next Steps

I am currently planning to publish these findings and get reactions and observations. Basis which work on next steps. I would love to get your feedback on steve@stevecorrea.com

Thank you for your time to read this. Cheers.

About Steve Correa

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