Scope for further Analysis, keeping in mind demographics
The findings
- Have you heard about Executive Coaching?
[a) Yes b) No]
- 2. When did you first hear about Executive Coaching Services?
[Recently (in past 12 months), 13 – 36 months, Longer than three years]
More than half (54%) of respondents know about executive coaching for greater than 3 years, Almost one third(29%) are aware between 13- 36 months, and just 17% aware in the past 12 months. Not surprisingly, 70% of the HR & Admin professionals know about executive coaching for more than 3 years as compared to only 45% of the others. . 38% of HR knows about it for the last 2-3 years as compared to only 13% for others. Equal % of all professionals heard about it in last one year. 63% of the C-level professionals know about executive coaching for more than 3 years as compared to only 48% of the other professionals. Only 3% of C-level professionals heard about it in last one year as compared to 27% for others. 34% of C-level knows about it for the last 2-3 years as compared to 25% for others.
There is very high awareness of executive coaching amongst the respondents, with awareness as far back as 2-3+ years in the case of HR and Senior Management.
- From whom did you hear?
[From Friends/Relatives, from my organization, thru publications, other]