Appendix 1 – Survey questions
Personal information
Your coaching experience
Open ended questions
- Please list the types of training /background that you consider important when choosing an executive coach.
- Please list the qualities that you consider important when choosing an executive coach.
Ranked questions
How necessary are the following qualifications when selecting/hiring and executive coach? Add any from question #1 that aren’t included below (not necessary, somewhat necessary, necessary, and very necessary)
How important are the following qualities when selecting/ hiring an executive coach? Add any from question #2 that aren’t included below (not important, somewhat important, important, and very important)
How important are the following characteristics in having a successful coaching engagement? (not important, somewhat important, important, very important)
Appendix 2 – Verbatim comments from internal survey
Background
Qualities
Appendix 3 – additional public surveys
HBR research report, the realities of executive coaching Participant responses to the question In general, how much importance should buyers of coaching services attach to each of the following in their selections of coaches? Please rate each of the following using a scale of 1–10, with 10 being extremely important.
| Selection criteria | Top 3 boxes score |
| Certification in a proven coaching method | 28.50% |
| Experience coaching in similar setting | 65.20% |
| Experience working in similar setting | 26.90% |
| Clear methodology | 60.70% |
| Background in organizational development | 35.30% |
| Background in executive search | 1.50% |
| Experience as psychological therapist | 13.20% |
| Experience as a coachee | 36.70% |
| Status as thought leader in the field | 25.40% |
| Quality of client list | 49.90% |
| Ability to measure return on investment | 32.20% |
AMA, Coaching- A global study of successful practices 2008-2018
References and Resources
American Society for Training and Development. Coaching Competency, ASTD Learning Systems Module 7, p. 1-9.
American Management Association. (2008). COACHING: A Global Study of Successful Practices- Current Trends and Future Possibilities 2008-2018, p.1-78.
European Mentoring and Coaching Council. (2009). Competence Framework, p. 1-7.
International Coach Federation. (2014). Core Competencies, www.coachfederation.com
Kaufmann, C. and Coutu, D. (2009). The Realities of Executive Coaching, HBR Research Report, p. 1-25.
The Miles Group. (2013). Executive Coaching Survey, Stanford Business School, p. 1-15.
Pennington, W. (2009). Executive Coaching – a definition and linguistic landscape, Executive Coaching World: A Global Perspective, p. 1-21.
Price Waterhouse Coopers. (2012). ICF Global Coaching Study, The International Coaching Federation, p. 1-14.
Smerek, R.E., Luce K., Kluczynski, P., and Denison, D.R. ( 2009). Executive Coaching: Does
leader behavior change with feedback and coaching?, The Linkage Leader, p. 1-8.
Smith, I. (2003). Managing the client in executive coaching relationships, Ashridge Business School Master Class, p. 1-4.
Thach, E. C. (2002). The impact of executive coaching and 360 feedback on leadership effectiveness, Leadership and Organizational Development Journal, p. 205-14.
Turner, C. (2006). Ungagged: Executives on Executive Coaching, Leadership, p. 1-2
Worldwide Association of Business Coaches. (2007). Business Coaching Competencies, www. wabccoaches.com.