Recommendations
Conclusions
The potential and opportunities for Business and Executive Coaching in India are huge. The role of executive coaches to impact the business world positively is great. However, the effectiveness of executive coaching needs to be qualified and clearly articulated to stakeholders and key decision makers.
In this paper, we reviewed several studies which investigated the impact of coaching and discussed what we can learn from the findings. Clearly, we can conclude that coaching works in most cases. Both, individual coachees and the organization benefit. While we cannot draw any firm conclusions with regard to ROI, the findings do reveal that coaching has a significantly positive effect. The extent of ROI and the extent of this positive impact are affected by several factors – the coachee, the coaching objectives, the coaching approach employed, the organizational support given to the initiative, and the expertise of the coach. Having said this, there appears to be a prevailing consensus that ROI is around 5.7 times the coaching investment. This is not insignificant!
Thus the opportunity to introduce Coaching as a key Organization Development intervention presents itself.
Finally, it needs to be emphasized that practitioners and scholars alike will benefit with a more scientific, careful evaluation of the executive coaching process. This needs to be done through a combination of education, awareness creation and interaction with the captains of business and industry at a personal level as also at relevant speaker forums and symposia.
Appendix
The Detailed Survey Questionnaire with responses are attached in the document below:
References
1.0 HBR Research Report
The Realities of Executive Coaching – Carol Kauffman and Diane Coutu
2.0 Korn Ferry Institute
The Effectiveness of Executive Coaching - By Kenneth P. De Meuse and Gaugrong Dai
3.0 Executive Coaching in India – Paper presented by JK Organization – TJ Insite Reports