Conclusion
In conclusion it can be stated that smart organizations and individuals reap the benefits of correct implementation of effective social media strategies. It is however, important for people and organizations in general and coaches in particular to remember that business success can only be achieved through social media platforms once correct strategies are utilized to make the most out of these cost-effective platforms.
Coaches need to remember that the strategy for making the most out of social media platforms would focus primary attention on creation of a unique online identity. In order to create a distinctive online identity coaches need to ensure complete consistency across all the different social media channels.
A key factor responsible for achieving success across social media channels is to be consistent whilst promoting one’s services across different channels. In order to ensure consistency across different social media channels, using same color combinations, logos, and product slogans can be of great assistance. Consistent branding across different social media channels can ensure that users can rely on these channels as sources of timely and accurate information.
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