Build Your Coaching Business
The ICA Business Building classes really helped me create a clear message and niche. The process was perfect and the Trainers all have successful coaching businesses themselves.
- Ange Anderson (ICA Graduate, Australia)
Your Coaching Business Begins with Your Signature Offer
Stand out from the crowd
The amount of information at our fingertips these days is unlimited. You can sit at your computer and find anything, anywhere in the world. It is no longer an option to be a “generalist coach” If you want to be found by the people you are meant for, you need to niche down. Your clients are looking for someone who ‘understands’ them.
A Signature Offer helps you stand out from the crowd
Focus produces quality
You have head the saying “You can’t be everything to everybody” This is true of coaching as well. In order to provide the best quality service to your clients, you need to focus on a certain client group and be the best you can be for them. Although coaching is not about specifically providing advice, learning the context in which your clients operate helps your coaching.
A Signature offer helps you, and your marketing, be more focussed
Clients want solutions
Probably the most critical thing to consider when building your coaching business is that your clients are looking for a solution to problem, and they want to know you are the right person to help navigate this with them.
A Signature Offer helps you deliver and communicate that in an effective way to the clients you are meant to coach.
How to Create a Successful Coaching Business
It starts with your Signature Model. Once you have that you can work through the steps of defining your business model, planning your promotion and setting up your systems.
Market & Niche
The first step to building your coaching business is to define your niche. This can sometimes be difficult because coaches often have more than one "target group" of people that they work with. And that's fine. This step is about your marketing, not about who you choose to coach. It is well known in business that the tighter you can package your message the more chance you have of attracting clients.
Business Model
The first step to building your coaching business is to define your niche. This can sometimes be difficult because coaches often have more than one "target group" of people that they work with. And that's fine. This step is about your marketing, not about who you choose to coach. It is well known in business that the tighter you can package your message the more chance you have of attracting clients.
Brand & Website
The first step to building your coaching business is to define your niche. This can sometimes be difficult because coaches often have more than one "target group" of people that they work with. And that's fine. This step is about your marketing, not about who you choose to coach. It is well known in business that the tighter you can package your message the more chance you have of attracting clients.
Promotion
The first step to building your coaching business is to define your niche. This can sometimes be difficult because coaches often have more than one "target group" of people that they work with. And that's fine. This step is about your marketing, not about who you choose to coach. It is well known in business that the tighter you can package your message the more chance you have of attracting clients.
Systems
The first step to building your coaching business is to define your niche. This can sometimes be difficult because coaches often have more than one "target group" of people that they work with. And that's fine. This step is about your marketing, not about who you choose to coach. It is well known in business that the tighter you can package your message the more chance you have of attracting clients.