This month the ICF released its 2014 Global Consumer Awareness Study which compares the results to the 2010 bench-marking survey. This ascertains the worldwide awareness of the coaching profession and to gain insight both from those who are aware of the coaching profession and/or the ICF and those who are not.
Findings include 58%of 2014 respondents saying they were aware of professional Business and/or Life Coaching which is a 7% increase on 2010 findings.
17% of respondents had participated in a coaching relationship as either a coach or coachee. Among respondents who had participated in a coaching relationship, both satisfaction and advocacy were high.
Eighty-five % of coaching consumers reported that they were “somewhat” or “very” satisfied with the coaching experience. When the same group was asked, on a scale of 0 – 10, how likely they were to recommend professional coaching to colleagues, friends and/or family, the mean score was 7.14.
ICF members can download the full paper here: Coachfederation.org/consumerstudy2014.
(The executive summary is free to ICF Global Members and $15 USD for non-members.)
The summary data is available for everyone here: coachfederation.org/files/FileDownloads/2014GCAS/Global.pdf
Want to become a certified coach?
Try out our training for Free
Come along to an upcoming Coaching 101 teleclass and learn more about coaching, questions such as, building your business, earning potential as well as learning skills that will help you on your road towards earning your certification in coaching.
